DHMS

Healthcare Marketing in the Digital World


Convert | Connect | Engage

Digital marketing has become the leading force behind many businesses today. In the world we live in, it is imperative that we understand this concept and incorporate it into business strategies and marketing plans. Networking with our community and building a strong digital connection behooves all of us in this new realm of advertising. Today’s patient acquisition is largely a digital journey through websites, social media and target advertising. That is why Digital Healthcare Marketing Solutions is here. You can focus on meeting the healthcare needs of your patients, while we focus on building your digital business.

Experience

Our skilled marketing team brings and creates the winning force you need to tackle the marketing demands of your facility. We understand the big picture in today’s healthcare arena.

Knowledge

We recognize the balance and connection between patients and online tools. We have first-hand experience in dealing with digital marketing for the healthcare environment. What are your business needs, and how can we set you apart from the rest?

We Know Healthcare

We understand the present needs of healthcare, including how digital marketing can directly impact your business. With our experience and leadership, we have the tools to drive your practices digital marketing future.

Advanced Clinical Package

Our advanced package offers a suite of tools suited to get your practice up and running in the digital realm. This package utilizes the latest in digital strategies and marketing advantages.

Website: We design a website that is optimized for your specific healthcare field. Included is an intelligent desktop and mobile website with responsive design for the best user interaction and experience. Focus of the website is to gain multiple conversions. Domain name and hosting services are included. Additionally, essential, organic search engine optimization is performed for website developed and account setups are performed.

Online Advertising: PayPerClick (PPC) advertising through the industry standard and proven track records of Google AdWords. Campaigns are created to increase and gain patients through search engine display, ads and a strong online presence. Managed and analyzed with focuses on area targeting and keywords that are specific to your website content. Utilizing social media paid advertising is also included to gain likes and followers for your Facebook page that utilize target area focuses and custom graphics for ads.

Support: We provide basic support for emails and website supplied. We also provide general education for techniques to gain patient information in-house and use your check-in process as a tool.

Social Media: Three Social Media applications are included (Facebook, Twitter, Google Plus). The setup, optimization and custom graphics are utilized in this feature. Additionally, three posts are included each week to boost likes and followers as well as engage current users. Posts can be tailored to your clinic’s specific information or be general healthcare topics and articles.

Newsletters: Once a month a pre-designed newsletter that is custom for your website and brand is sent out to your patients. The ability to signup for your newsletters is integrated onto your website through an intelligent application. Newsletters include links to you website, social media, specials, blog and monthly topics for your clinic. Newsletters can focus on custom content you request or generic topics. The first 2K contacts are free and each additional 2K contacts are $10/month additionally.

Reviews: Maximize your reviews online with Google Business pages and Yelp pages. Custom business pages are created and published using your clinic’s information, graphics and content. Testimonials and reviews are integrated into your website to showcase your clinic’s community response and boost conversions.

Blog: Once a month a custom blog will be created for your website and automatically posted. These blogs can be on customized, specific topics or independently created through our system. Additionally, automatic blog postings can be integrated into your website.

Connect: Engage your patients and future patients with applications that promote contact with your clinic. Patients can request calls, directions, and submit general inquiries. Utilizing these functions allows for valuable information gathering about users, services, customer service skills and more.

Specials: Specials are created for your website and shared on your social media pages. Standard designs and content is used that is specific to your websites design to create brand building. Specials are included with each newsletter and can be updated seasonally to services your clinic offers.

Premium Clinical Package

Our premium package is a powerhouse of tools. It is designed to take your business beyond the basic level of digital marketing, including in-house strategies, advice and support from our marketing experts. These advanced applications and devices integrate into your custom designed website.

Website: We design a website that is optimized for your specific healthcare field. Included is an intelligent desktop and mobile website with responsive design for the best user interaction and experience. Focus of the website is to gain multiple conversions. Domain name and hosting services are included. Additionally, essential, organic search engine optimization is performed for website developed and account setups are performed.

Online Advertising: PayPerClick (PPC) advertising through the industry standard and proven track records of Google AdWords. Campaigns are created to increase and gain patients through search engine display, ads and a strong, online presence. Managed and analyzed with focuses on area targeting and keywords that are specific to your website content. Utilizing social media paid advertising is also included to gain likes and followers for your Facebook page that utilize target area focuses and custom graphics for ads.

Support: We provide basic support for emails and website supplied. Additionally, supplied is training and education for social media pages and how to effectively use them in-house. We also provide general education for techniques to gain patient information in-house and use your check-in process as a tool.

Online Appointments: Patients can book appointments online using your website. An application is created that includes the ability for patients to select a time and date they would like to come in for an appointment. Times can be adjusted to fit your clinic’s schedule. Patients will be required to fill out information about themselves and the reason for their visit to help your staff prepare for the appointment.

Social Media: Five Social Media applications are included (Facebook, Twitter, Google Plus, LinkedIn, YouTube). The setup, optimization and custom graphics are utilized in this feature. Additionally, five posts are included each week to boost likes and followers as well as engage current users. Posts can be tailored to your clinic’s specific information or be general healthcare topics and articles.

Newsletters: Once a month a custom designed newsletter is sent out to your patients. The ability to signup for your newsletters is integrated onto your website through an intelligent application. Newsletters include links to website, social media, specials, blog and monthly topics for your clinic. Newsletters will always be focusing on a topic or service of your choice specific to your clinic. The first 2K contacts are free and each additional 2K contacts are $10/month additionally.

Reviews: Maximize your reviews online with Google Business pages and Yelp pages. Custom business pages are created and published using your clinic’s information, graphics and content. Testimonials and reviews are integrated into your website to showcase your clinic’s community response and boost conversions. In addition, patient survey is incorporated into your website to receive feedback on clinic services and customer service offered. The ability for users to leave their positive feedback for your business pages is available right from your website. All negative responses from the website form are sent directly to you for review.

Blog: Once a month a custom blog will be created for your website and automatically posted. These blogs can be on requested specific topics or independently created through our system. In addition, automatic article postings can be integrated into your website.

Connect: Engage your patients and future patients with applications that promote contact with your clinic. Patients can request calls, directions, and submit general inquiries. Utilizing these functions allows for valuable information gathering about users, services, customer service skills and more.

Specials: Custom designed specials are created for your website and shared with your social media pages. Custom graphics and content is designed and can be used for specific services your clinic offers. Specials are included with each newsletter and can be updated seasonally to services your clinic offers. These specials will also be included in a printable format for in-house and external marketing.

Careers: Use our Job Vacancy application to fill various open positions at your business. The ability to receive CV’s and resumes as well as employment applications is included. Use your website to fill current openings or ongoing recruitment without having to spend extra on external sites.

Awareness: Create likes and followers on your social media and build awareness of your website and features in-house. Custom designed graphics for your clinic to be posted for patients to see, check-in online, like social media pages and follow, along with signing up for newsletters and website awareness. Use your waiting room to promote your clinic.

Contact Us:

Digital Healthcare Marketing Solutions is an affiliate of MedExcel USA, Inc. 
For more information on these product lines please contact us:
Email: vfitzgerald@medexcelusa.com
Phone: 845-820-0666